When you sell your home, you need a real estate listing agent who understands how buyers evaluate homes. Our marketing has only one purpose: to get buyers to see your home. Once buyers reach your front door, the job of marketing is over. Your home must now compete in two areas: features, and price.
If your home has more features that appeal to buyers, or is priced lower than comparable homes, it will stand out as the better value. Conversely, if your home lacks the features that buyers desire, your only option is to compete on price.
*To be effective, your home should stand out as one of the top three best values in your immediate marketplace.
Pricing your home accurately is the most effective way to ensure a successful sale. No amount of marketing can sell your home if it's overpriced. Many sellers are tempted to list their home with a real estate listing agent who quotes the highest price. Please keep in mind that the agent doesn’t set the price, and neither does the seller. The market will set the price of your home.
Once we have your home priced correctly, we’ll focus on presentation. You will only get one opportunity to make a positive first impression with potential buyers. Well-staged homes look better, photograph better, show better and sell faster than non-staged homes.
You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.
The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
When you sell your home, it is important to keep in mind that 95% of buyers use the Internet to search for homes. This means that professional photography is essential to any comprehensive marketing plan. More people will view your home online than will ever visit it personally. Getting and holding their attention—virtually with professional photography is one way to increase the probability of an in-person showing.
“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”
-The Wall Street Journal
Your home will be prominently featured on Zillow.com, the country’s leading real estate website. We have made an investment to become a Zillow Premier Agent, meaning that your home will become a Featured Listing. Your Zillow Featured Listing includes:
When you sell your home with us, we will place the property on more than 350 of the world’s leading real estate websites for unmatched exposure. For the most significant of these sites, we’ll provide you with statistics showing how many times your home has been viewed.
We will create a professional-looking website to help you sell your home. The website features a top-level domain name and a custom rider sign.
We will create a custom mobile website for your home that can be accessed from any smartphone or tablet, replacing the need for paper flyers.